Zeynep was born in 1980 in Tarsus, as the daughter of an industrialist father, a mechanical engineer, and a mother who was an architect. In 1998, she graduated from Tarsus American College, one of Turkiye's prominent schools. She completed her undergraduate studies in the Economics Department at Baskent University.
Throughout both her high school and university years, she continued working in the family business. Right after graduation, she began working at Alabanda Tourism. As the first female Assistant General Manager, she led the institutionalization and digitization processes of Alabanda Tourism. She continues to serve in the role of Assistant General Manager responsible for Sales & Marketing and Human Resources, a position she was appointed to in 2019.
Zeynep played volleyball throughout her school years and had a passion for extreme sports like paragliding, scuba diving, shooting, and off-road driving. However, she took a break from these activities after becoming a mother. Additionally, she has been actively involved in social responsibility projects since her youth and has held various positions, including presidency, in various NGOs (Non-Governmental Organizations).
NIQ Eastern Europe, Middle East & Africa E-Commerce Leader, General Manager for Turkiye (NielsenIQ +GfK)