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Begum Ars Turk

Logo Grup, Chief Marketing & Customer Experience Officer

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Biography

Begüm Arş Türk, who graduated from the Industrial Engineering department of Yeditepe University, completed her MBA at the same university. Beginning her career in 2003, Arş Türk served as Marketing Manager at Zorlu Russia Operations in 2004, and held various roles in Individual Sales, Commercial Marketing, Retail Development, and Product Planning at Turkcell between 2007 and 2015.

Joining Logo Software as Marketing Manager in 2016, Arş Türk was appointed as the Director of Marketing and Loyalty Management for Logo Software Turkey in 2019, and as of December 2020, she assumed the role of CMO of Logo Group. In the software industry, she led the structuring of marketing product management processes, implementation of customer-centric strategic marketing plans, transformation of customer segmentation structuring into a value-focused model, structuring of competition, profitability, and subscription-focused pricing strategies, conducting market research that listens to stakeholders' voices, and positioning Logo Software as a leading brand. Continuing her work as Chief Marketing & Customer Experience Officer as of October 2023, Arş Türk is also a member of the Logo Group Committee.

Begüm Arş Türk leads the "Dream Coders" social responsibility project of Logo Software, aiming to provide equal opportunities in qualified education and education by establishing robotic coding workshops in schools in different regions of Turkey. Additionally, she has been among the founding supporters of the TurkishWin Million Women Mentor project. Furthermore, she is a member of the International Women's Forum (IWF), established with the aim of developing and increasing women's leadership. Arş Türk actively participates in the Brands for Good Movement implemented by the Sustainability Academy, which includes CMOs of leading brands in Turkey, as well as in the Turkey Social Responsibility Association (TKSD), CMO Society, and Pazarlamasyon New Generation Community.