Bora Yıldırım graduated from Dokuz Eylül University with a bachelor's degree in Business Administration and a master's degree in International Business. After graduating, he worked as a Store Manager at Tansaş, Sales Manager at Arçelik, and Sales Manager and Regional Manager at Coca-Cola İçecek. Before joining Hero, he held positions as Sales Manager and Local Chains Sales Manager at Nestlé. In April 2023, he began his role as Sales Director at Hero Turkiye.