Ege Pekkinran

Groupe SEB, General Manager

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Biography

Ege Pekkinran, who graduated from Bogazici University in 2001, began his professional career at Philips Turkey.

Between 2006 and 2009, he held managerial positions in product and marketing at Philips Turkey. Later, at BSH Home Appliances, he worked as a Product Manager in the consumer products field, overseeing processes to optimize the competitive position of Bosch, Siemens, and Profilo brands in the Turkish market. He directly assumed responsibility for developing medium and long-term strategies in relevant product categories.
After completing his role as Product Manager for the dishwasher unit at BSH Turkey, he joined Groupe SEB in 2013 as Group Product Manager. Pekkinran gained attention for his efforts in increasing sales and market share, as well as for creating business models aimed at revenue growth. In 2017, he was appointed as the Marketing Director of the group and, in 2022, as the Sales Director.

As of April 2023, Ege Pekkinran continues his role as the General Manager of Groupe SEB Turkey, which encompasses brands such as Tefal, Rowenta, Krups, Moulinex, and WMF in the field of French small household appliances.