Deniz Bayraktar was born in Izmir in June 21, 1979. He graduated in 2001 from Celal Bayar University's Faculty of Economics, Administrative Sciences, and Department of Business. During 2018–19, he pursued an Executive MBA at Sabancı University and the Unilever Partner Program, specializing in economics and finance.
He began his career with Unilever in 2003 as a Field Operations Executive in the Customer Development division. He worked as a sales executive for all Unilever product groups between 2003 and 2012, during which he gained experience in all sales channels, including Distributive Trade, Local Nonchain Accounts, Cash&Carry, Health&Beauty, Local SPM, National SPM, and Discounter. From 2012 to 2021, he held roles including Local Chains Sales Manager, National Account Sales Manager, and Trade Marketing Manager. He has been the Lipton Company's Sales Director since May 2021.
He is married and a father of two sons. Basketball and swimming are among his greatest passions.