Mustafa Karaken

Reckitt Hygiene, Sales Director

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Biography

Mustafa Karaken graduated from the Business Administration Department of Middle East Technical University in 2008 and initiated his career as a Sales Representative responsible for local chains at Procter & Gamble Turkiye's Sales department.

Throughout his tenure of over 12 years at P&G, where he held various roles and responsibilities, he transitioned to Reckitt Benckiser Turkey as the Commercial Marketing Department Manager in October 2020.

During his tenure, he focused on strong leadership, strategic thinking, and fostering sustainable growth within the organization. Mustafa Karaken not only played a pivotal role in Sales Capability development but also passionately led the organization's diversity and inclusion agenda.

Following his two-year tenure as the Commercial Marketing Department Manager, Karaken was promoted to the role of Hygiene Sales Director in April 2023.

In addition to his sales responsibilities, Mustafa Karaken conducts in-house training sessions focusing on leadership and trust. He also voluntarily moderates sessions on the Myerss Briggs Personality Inventory in various forums, aiming to help individuals understand themselves and their surroundings better while minimizing conflicts among them.