Born in Balıkesir in 1979, Serda Gokgor graduated from Boğaziçi University with a degree in Economics. She began her career in 2003 and spent the first 12 years at her initial company, Danone, where she worked in Trade Marketing, Brand Management, Business Development, and Sales departments. During this time, she played an active role in brand development and improving the field sales model.
In 2015, she was involved in establishing Safilo's operations in Turkiye, and after holding positions in Trade Marketing, Channel Management, and Sales Directorship, she has been serving as the Country Manager since 2020.
With her interest in psychology, she is progressing towards becoming a Gestalt practitioner. Serda is married with two children.